Mission:
To increase the production and recognition level in local, national and international market, briefly, to transform the turkish fairy floss of İzmit as a world taste, by modernizing the turkish fairy floss (pişmaniye) being indispensable taste of İzmit for more than 100 years.

Vision:
To increase product's market share firstly in local and national and then in international market, providing a contemporary dynamic and consistent difference to manufacturing of Turkish Fairy Loss and thus, to make a contribution in economy and employment of country.